Why Should Use A Landing Page Instead Of Your Homepage

Landing page example- webtady landing page

Why Should Use A Landing Page Instead Of Your Homepage

 

What is a Landing Page?

First of all in the purest sense, a landing page is any single web page that a visitor can arrive at or “land” on. It’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective to promote.

 

This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your aimed conversion goal.

 

Types of Landing Pages

There are two basic types of landing page, Click Through and Lead Generation (also referred to as Lead Gen or Lead Capture pages).

Click Through Landing Pages:

Click through landing pages have the goal of reassure the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.

 

Lead Generation Landing Pages:

Lead generation landing pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.

 

If you’re wondering why use a Landing Page instead of your website, read on. We’ve got the answer for you.

If you are:

 

Running a PPC ad campaign

Promoting a product, eBook, email subscription through social media and SEO

Advertising on radio, television and print

Writing guest posts on 3rd party blogs or magazines

 

You need to use a page instead of junk people to your website.

What you’ll notice about this list is that each item has a specific goal, to get people to take specific actions: to buy your product, subscribe to your in-house mailing list, download an eBook, case study or white paper, or view a video and many more.

 

Design a cheap landing page for your website. If you’re doing any of the above, the worst thing you can do is send people to your home page. You need a focused landing page dedicated to the particular action you want people to take. In fact, you need several.

Let me explain.

 

Focus on Conversion

Are you looking to turn more website visits into conversions? Why it’s important to first map out each process an internet user goes through on your site, and then use analytics to find out if it’s meeting its goals. You can analyze the landing page by analyzing tools to focus conversions.  So your landing page can derive visitor to your site and convert into leads.

 

You Can Test a Landing Page

You can test a landing page for your website instead of home page. The landing page will be safe your home page or website from junk peoples. So design a cheap landing page and promote for the purpose of  PPC campaign or SEO.

 

Remove scattering

Remove the scattering from your website. A fresh and cheap landing page will help you to distraction from main website and that will be safe from dumping peoples.  Over packing your schedule may make you more popular, but it will not get you to your goals every times. So be careful about this matter.

 

Create Different Versions for Different Ads

Sometimes you may need different types of landing pages due to operate different versions for different ads. In addition you can get more visitors to your site from different links of landing pages. Also create different sales packages for each of the landing a page it may help you to sells more.

 

Create Different Versions for Organic Search

Nowadays has different types of search engine and they have different types of search strategy. When you campaign your website with the different search engine you have to track those data and analysis the search result. Therefore you need landing pages for each version for organic search engines.

 

As a result of having a landing page will make more visitors to your website and generate sells.